General Cigar (known for their CAO and Macanudo brands, among others) announced on Thursday, September 11th, that they have acquired Toraño Cigars. The transfer took place on the same date as the announcement, and is the union of two legendary cigar companies. With a century of experience in the industry, Toraño has developed a number of prominent blends, including Exodus, Loyal, Casa Toraño, Vault and Master Collections. These popular lines will remain unchanged under General Cigar. General Cigar will see to it that they are produced with the same quality and care as ever.
Speaking about the acquisition, Dan Carr, president of General Cigar stated, “The acquisition of the Toraño brands represents an opportunity for us to strategically expand our portfolio. Our companies have been intertwined for over 50 years and I look forward to working with Charlie Toraño on plans to celebrate the upcoming centennial and to carry forward the vision, passion and innovation that is synonymous with the Toraño name while also leveraging our resources to bring even greater excitement and reach to our trade partners and consumers.”
General Cigar and Toraño have been working together ever since the Toraño family left Cuba. Reflecting on their long partnership, Charlie Toraño stated “There is no other company that I would rather have continue my family’s legacy.”