April 2024

League of Fat Bastards, a new cigar brand which focusses on men’s mental health, has appointed Mr. Rob Manesonas the new President USA and Americas for League of Fat Bastards (LOFB).

Rob is a well-known figure in the US Cigar industry, and his LinkedIn profile can be found at http://linkedin.com/in/robmaneson. He brings a wealth of experience, knowledge, and skill sets to help LOFB rapidly grow its brand into a global leader in the cigar sector and industry verticals focused on supporting men’s mental health. He will report to the Founder and Chairman Adam J. Levine. Rob will work alongside Tony Coughlan, who serves as President Asia for LOFB and Director/CEO of Tharr Group Pte, based in Singapore.

Furthermore, it’s announced that Nha Kim, after an exceptional 6 months with the company, has decided to refocus her efforts on leadership roles in the A.I. and technology space, her passion for environmental causes, and spending more time with her beloved companion, Mr. Koji. While no longer active in the business, Nha has moved into a Board Advisory role.

Sandra Sketnevsky has recently been appointed as President of Brand Activation of Socials. She will manage “on premise” events at key retail and restaurant locations, working closely with Ralf Koffner, the Director of Sales, and Theo McCoy, the social media manager.

The accounts and finance team continue to be led by CFO Ms. Anne-Maree McNernan and her team.

An interview with Adam Levine and reviews of the first release, the LOFB Series L will be published in the next few weeks.

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