Quality Importers is creating a new program for retailers that sell their Xikar, Humidor Supreme, Palio, and Cigar Caddy.. Retailers that qualify for the program will receive exclusive incentives, products, and warranty program. These retailers will also see the return of the XIKAR warranty repair and replacement services. This service disappeared when Quality Importers acquired Xikar several years ago. To qualify for the program, retailers must meet a certain threshold in spending at Quality Importers with the brands mentioned above. Once a retailer meets the threshold, they are part of the program for both the current as well and the subsequent year.

Under the Xikar warranty repair and replacement service, customers can visit these retailers where their broken accessories will be inspected and serviced. If the retailer can’t fix the problem, the product will be replaced on the spot or it will be send to Quality Importers for further inspection and servicing.

After purchasing XIKAR in 2018, Quality Importers did away with the over-the-counter warranty replacements and instead launched an online portal where consumers could send the products back to XIKAR for warranty work and/or replacement. Earlier this year, the company updated the portal to make it more consumer-friendly. The portal still exists for consumers who cannot visit a XIKAR Authorized Warranty Location or would rather handle the warranty process themselves.

“We are grateful for every customer who has joined us on our journey these past 23 years, and we have launched this program as a way to thank those of you who have grown with us and invite new customers to see the benefits of joining the QI family,” said Michael Giordano, CEO and founder of Quality Importers Trading Co., in a press release. “The Qualified Program is just another example of how we put your customer feedback into action as part of our QI 3.0 initiative that was launched last year.”