Habanos is raising the prices of the Cohiba Behike again. After the insane price increase from last year, prices are hiked again up to 50 percent in some places. The largest Cohiba Behikes are now priced at around $300 each, comparable in price to many complete boxes of cigars in the United States.

The fluctuations vary by market. In London, the retail price of the Cohiba Behike BHK went from £110 to £160.80, a hike of 45 percent. The larger BHK 54 saw a jump from £130 to £204.20 a 57 percent increase. And the hefty BHK 56 went from £150 to £225 per cigar, which is a 50 percent spike in price. That amounts to $2,800 per box of 10, and that’s if you can even find them.

Spain, historically known for lower prices on Cuban cigars, isn’t an alternative for Behike smokers. In Spain, a Cohiba Behike BHK 52 now costs 180 euros (up from 118 euros), the BHK 54 now costs 227 euros (up from 150 euros), and the BHK 56 costs 250 euros (up from 166 euros.

“I feel that Habanos is taking advantage of us all by continuing to randomly raise prices higher and higher,” says long-time smoker and serious cigar collector Michael Weil. He collects exotic cars as well, so for him, it’s not about the money so much as it is the principle. “It’s become insulting to think we’ll just pay more and more because they’re Cuban cigars especially when you look at the great cigars coming out of the Dominican Republic, Honduras and Nicaragua.”

The sentiment is echoed online. “Funny that only the wealthy will be able to access a product made by folks making pennies an hour,” quips one disgruntled commenter on the Cigar Aficionado website in response to news of raising prices.

“I’ll never spend $100 for any cigar,” says another. “The Cubans can just keep them.”

“Our sales here in the U.K. are still very strong, even with the high prices of Cohiba’s Behike and Trinidad,” says Ajay Patel, who owns a La Casa del Habano shop in London. “It looks like Habanos is positioning itself for the super luxury market, like Patek Philippe, Gucci, Dolce & Gabbana, and Hermes.”

In Germany, considered by Habanos to be its third largest market in the world, customers are still buying Behikes.

“Demand for BHK is still strong so far,” assures a representative from 5th Avenue Products Trading, Germany’s official Habanos distributor. “But delivered volumes are still extremely low.”