Date: May 2023
Author: Usman Dawood

Late last month, the highly anticipated Cohiba Siglo de Oro made its debut in Asia, marking a significant moment for cigar enthusiasts and collectors. This exquisite cigar, which celebrates the Chinese New Year and pays homage to the 30th anniversary of the Cohiba Línea 1492, has created quite a buzz in the cigar community. One notable aspect that cannot be overlooked is the price tag attached to this luxurious smoke, with each cigar surpassing the $300 mark in Hong Kong.

Cohiba Siglo de Oro measures 4 1/2 (115mm) x 54, featuring a new size known as “exitosos” within the Cuban naming system. Pacific Cigar Ltd., the primary distributor for Cuban cigars in Asia, revealed that the pricing in Hong Kong is set at HKD 2,388 ($304.85) per cigar. This price point holds substantial importance, as it aligns with Habanos S.A.’s global pricing standard implemented last year. Under this system, the prices of Cuban cigars worldwide are based on the rates set in Hong Kong. While it may not be an exact reflection, the $300 price range provides a reasonable estimate for consumers in other markets.

It is worth noting that the Cohiba Siglo Oro is not the only Cohiba cigar to reach this pricing stratosphere. Around the same time last year, the Cohiba 55 Aniversario made its debut in Lebanon, sporting a price tag of $300 per cigar. These elevated price points are indicative of Cohiba’s commitment to producing exclusive, limited-edition releases that cater to discerning cigar connoisseurs seeking the epitome of luxury and refinement.

Limited to just 18,888 boxes, each containing 18 cigars, the Cohiba Siglo Oro boasts not only exquisite craftsmanship but also incorporates cutting-edge technology. Each box showcases various rabbit graphics, paying homage to the Chinese zodiac symbol associated with the Year of the Rabbit. Additionally, it features an NFC (Near Field Communication) chip, marking the first time Habanos S.A. has incorporated this technology. The NFC chip not only provides consumers with detailed information about the cigar but also serves as a tool to verify the authenticity of the box.

While the Cohiba Siglo Oro has made a significant impact in the Asian market, enthusiasts in Europe eagerly await the possibility of its arrival on their shores. Speculation regarding potential prices in European markets has been rife, but no official word has been released yet. If and when these luxurious cigars do make their way to Europe, it is expected that the price range could align with the global pricing standard set by Habanos S.A., likely falling within the $300 range observed in Hong Kong.

As Cohiba continues to push the boundaries of craftsmanship, exclusivity, and luxury, the Siglo Oro exemplifies the brand’s commitment to delivering exceptional smoking experiences. With its symbolic celebrations and intricate details, this cigar represents a true masterpiece for collectors and enthusiasts alike, embodying the essence of Cohiba’s rich heritage and unwavering pursuit of excellence.

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