The Cuban tobacco industry is currently the most successful premium cigar industry in the world, displaying an eight percent increase in sales around the world according to a recent announcement. Despite the restrictions on importing Cuban cigars in various countries, Habanos S.A. continues to enjoy increasing patronage in Asia-Pacific countries, Russia, and the Middle East, as well as some growth in the UK, Germany, and France. Specific figures for those European countries have not yet been released.
According to Jorge Luis Fernandez Maique, co-president of Habanos S.A., the company has exceeded its 2011 production figures as well as its 2011 sales revenue. Why are Cuban cigars so popular? The excellent hand-made quality that goes into their premium tobacco products continues to push the Cuban cigar industry ahead. Cuban cigars remain a beacon of quality that other cigar makers around the globe envy and strive to match. Now, that sounded really good. Perhaps I should work in Habanos S.A. PR department?