Date: September 2023
Author: Usman Dawood

In the dynamic and ever-changing landscape of the cigar industry, brands often go through phases of rebranding to better reflect their ethos, focus, and target audience. One such transformation comes from the illustrious Meerapfel family, a name synonymous with quality cigars and tobacco cultivation. The family recently announced that their Selection Meerapfel has undergone a facelift, now going by the sleek and reinvigorated moniker, “The Selection.

At the helm of The Selection is Melissa Meerapfel, who presides over an ensemble of brands that include La Estancia, La Estancia Exclusiva, Machetero, Maestranza, and the Square Line. Although these names may not ring a bell for cigar aficionados in the United States—since none of these lines are sold here—they have a substantial presence in international markets. And if you’re keen to find out what’s next for The Selection, keep an eye on the upcoming InterTabac 2023 trade fair in Dortmund, Germany. Melissa Meerapfel has teased the announcement of a new line during the event, adding another layer of excitement and anticipation.

The rebranding of Selection Meerapfel to The Selection should not be confused with the Meerapfel Cigar portfolio, which is a different entity altogether. Meerapfel Cigars feature the higher-priced lines such as the Richard and Meir, both of which are available for purchase in the United States. These are premium selections that cater to a distinct clientele, separating them from the more accessible lines under The Selection brand.

Besides their foray into cigar manufacturing, the Meerapfel family has other feathers in its cap. Notably, they are acclaimed for growing Cameroon wrappers, a specialty tobacco leaf revered for its unique flavor profile and versatility. The Cameroon wrapper is a vital component in various blends, imparting a characteristic richness that can make or break a cigar experience. The family also serves as a distributor for some brands, further diversifying their operations and influence in the cigar world.

The rebranding of Selection Meerapfel to The Selection marks not just a change in name but symbolizes a renewed vigor in providing quality cigar experiences. Whether you are new to the Meerapfel universe or a long-time fan, this fresh identity promises a future rich in flavors, craftsmanship, and above all, exceptional smokes. Keep an eye out for their forthcoming line; if history is any indicator, it’s sure to be a game-changer.

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