October 2023

The Kingdom of Saudi Arabia’s premium cigar industry is on the cusp of a significant transformation, thanks to The Humidor Trading, a renowned Qatari group. They are delighted to announce their acquisition of a substantial stake in Business Bay Global, a leading cigar distributor based in Riyadh, Saudi Arabia.

Business Bay Global has firmly established itself as the premier distributor of cigars in Saudi Arabia, representing a curated selection of the world’s finest cigar brands. These include iconic names like La Aurora, E.P. Carrillo, Rocky Patel, Gurkha, Casa Turrent, La Galera, and Valentino Siesto Cigars, among others. Led by Chairman Ali F. Alzayani, Business Bay Global boasts a rich legacy in the cigar world, with roots tracing back to the visionary Faieq E. Alzayani, who introduced cigars to the region.

This acquisition marks a momentous milestone in the history of premium cigars in the Middle East. The Humidor, guided by Mr. Felipe Bruna, renowned as a World Champion Habano sommelier and a leading authority on cigars and cigar culture, brings not only its knowledge but also an extensive portfolio of premium cigar brands to the table. This portfolio includes esteemed names like Plasencia, Oliva, Joya de Nicaragua, E.P. Carrillo, Rocky Patel, Gurkha, and C.L.E. These sought-after brands are available through various points of sale in Doha, distributed by The Humidor Trading, as well as at The Humidor’s Luxury Cigar Shop in Doha.

Mr. Bruna, a highly respected figure in the cigar industry, expressed his excitement about entering the Saudi market. He acknowledged the substantial demand for high-quality cigars, stating, “Saudi consumers are eager to invest in the very best, and we are here to provide them with an exceptional cigar experience.”

Chairman Alzayani of Business Bay Global underscored the mutually beneficial nature of this partnership, stating, “This acquisition brings substantial resources that will elevate our operations. We recognize the sophistication of the Saudi consumer and their unwavering preference for the finest quality tobaccos. With our new partners, we are dedicated to not only meeting but exceeding their expectations.”

Mr. Jassim Al-Jaidah, Founder and Chairman of The Humidor Trading Qatar, further emphasized, “We see the Saudi market, especially Riyadh, as a highly attractive and lucrative investment opportunity. The major development plans and the Saudi consumers’ discerning taste make this a perfect fit for our expansion strategy.”

Under this newly formed partnership, Business Bay Global will concentrate on sourcing and representing select, well-established cigar brands, registering them in Saudi Arabia, and successfully launching them across the Kingdom. The goal is to nurture the passion for cigars in the region, ensuring that Saudi consumers have access to the highest quality products.

This acquisition is poised to fortify Business Bay Global’s position as the foremost cigar purveyor in Saudi Arabia, driving substantial growth with The Humidor Trading’s unique expertise and resources. Both entities are committed to exceeding the expectations of Saudi consumers while elevating the cigar experience in the Kingdom.

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