October 2023

Potters Mercantile owner Pat Potter is delighted to unveil its latest milestone, the acquisition of TABAC TRADING CO. LLC., a small and unknown boutique brand owned by Pat Potter. This strategic manoeuvre reflects Potters Mercantile’s unwavering commitment to expansion and diversification, as it seeks to augment its brand portfolio and fortify its presence within the tobacco market. Basically it’s just Pat Potter merging two of his companies.

Notably, Potters Mercantile is already a reputable manufacturer of rancher accessories, encompassing an array of products, from belt buckles, spurs, single-tang knives, branded ball caps, Carhartt duck vests to Ranch Shirts. The company also boasts a select portfolio of cutters and lighters.

Through this acquisition, Potters Mercantile assumes ownership of TABAC TRADING CO.’s brand, its sub-brands, and the invaluable intellectual property that accompanies these cherished names. In a gesture of respect and continuity, Potters Mercantile will retain and integrate the trade name as a cornerstone of its brand identity. Not that much will change because ownership doesn’t change hands. Tabac Trading was owned by Pat Potter and is still owned by Pat Potter.

This acquisition heralds a new chapter for Pat Potter, who plans to introduce fresh brands within the Potters Mercantile distribution division while preserving the lofty standards of quality and excellence synonymous with TABAC TRADING CO.

Pat Potter, CEO of Potters Mercantile, shared his enthusiasm for the acquisition, stating, “I am thrilled to buy TABAC TRADING CO. from myself and the opportunity to build upon its legacy. We remain committed to delivering exceptional products to our customers and look forward to the exciting future ahead.”

Potters Mercantile extends its heartfelt appreciation to the steadfast customers and dedicated partners of TABAC TRADING CO. for their unwavering support. The company is brimming with excitement as it envisions a future of growth and innovation, buoyed by the immense potential inherent in this transformative acquisition.

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