For the cigar aficionado, the holiday season is set to become a bit more festive and flavoursome this year. The renowned Oliva Cigar Co., known for its intriguing releases, has a delightful surprise in store for enthusiasts both in America and Europe. For the past two years, the company has brought joy to the American market with an Advent Calendar featuring 25 carefully curated cigars, and this year, they are doubling the joy by introducing not one, but two different Advent Calendars.

Announced at the InterTabac trade fair in Dortmund, Germany, Oliva previewed the European version of its exclusive Advent Calendar to eager retailers and distributors. Staying true to the tradition, this calendar will also encompass 25 cigars, each a testament to Oliva’s diverse and distinguished brands such as Serie V, Melanio, NUB, among others. However, Oliva is adding a pinch of mystery this time around, opting not to disclose the identities of the included cigars just yet.

The thrill doesn’t end there; consumers will find a QR code on the box, acting as a key to unlock a daily video introducing each concealed cigar. This element of surprise is sure to spice up the anticipation, making each day of Advent a flavoursome revelation. Despite the secrecy, Oliva assures that the cigars will feature normal bands, thus, the QR code isn’t a necessity for determining what the cigars are, but rather an added layer for those who love a good mystery.

Diving into the past, Oliva’s Advent Calendars have been a harmonious blend of regular production and limited edition cigars, sometimes featuring exclusive releases, making them a sought-after collector’s item during the holiday season. This year’s calendar promises to uphold this eclectic tradition, presenting a varied and valuable collection for cigar enthusiasts.

The pricing for these exquisite samplers is expected to vary across countries, but consumers can anticipate a range of €250-300 ($267-320) per sampler. With only 1,500 samplers crafted for the European market, they are predicted to be a hot commodity and are slated to arrive at stores beginning next month.

While details of the American Advent Calendar remain under wraps, the anticipation is undoubtedly building. The Advent calendar, a cherished Christmas tradition, usually features treats like candy in 25 numbered slots, corresponding to each day of Advent, leading up to Christmas Eve on 24 December. With Oliva Cigar Co.’s innovative take on this tradition, cigar lovers are in for 25 days of flavoursome surprises, making the wait for Christmas all the more exciting.