March 2020

Light ‘em up introduces a virtual cigar lounge. The Austrian entrepreneur Reinhard Pohorec and Cigar Journal Magazine collaborate in the world premiere of the brand new Light ’em Up Community & Lounge.

 Virtual herfing

According to a press release, Pohorec wants to create the biggest online community for epicures and passionate cigar aficionados from all around the world. He said “In times like these it’s more important than ever to stand together, stay strong and hold dear our values of solidarity and responsibility, freedom and fraternity, tolerance and humanity. “

The plan is to open de virtual lounge trice a week. With special guests every once in a while. The first-ever virtual herf from Light ‘em up will take place later today at 4 PM CET (UTC+1). And the inaugural herf has a very special guest in the shape of Fred Vandermarliere van J. Cortes and Oliva Cigars. 

Register to join

 For this virtual herf, you will need zoom. But it is completely free to use if you’re not the host. Zoom is available on iTunes and the Google Play store. Of course, we will log in during the first virtual session and check Light ‘em up out.

Grab your favorite beverage, a great cigar and come hang out from wherever you are. With many cigar lounges all over the world closed due to the pandemic, an online gathering is a great way to keep the cigar lounge vibe going. It might even make a mandatory quarantine time enjoyable. So sign up, log in and herf out.

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