Date: January 2023
Author: Inspector X

For more than 30 years, Miami Cigar & Co has been distributing La Aurora in the United States. The relationship goes deeper, as La Aurora in its place makes the Tatiana Cigars for Miami Cigar & Co and used to make some Nestor Miranda cigars as well. But starting April 1st, La Aurora will take over its distribution in the USA under the leadership of Ed McKenna and John Ferrigan who both joined La Aurora after departing from General Cigars.

“I look forward to the contributions from Ed and John, along with those from the LUSA Team, in shaping and driving La Aurora’s future growth in the most important US premium cigar market, and with that… I am certain that the best from La Aurora is yet to come for our valued customers,” said Guillermo León, La Aurora’s owner, in a press release.

“We would like to thank Guillermo, Michelle and the entire La Aurora Team for over 30 years of amazing memories,” said Jason Wood, vp of Miami Cigar & Co. “What began as a business relationship, has evolved into family, and for that we are grateful. We look forward to the continued success of the La Aurora brand and are excited to see what the future has in store for them.”

Miami Cigar & Company also lost the US distribution for Toscano and trimmed its sales force two years ago.

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