March 2020

Joya de Nicaragua book now online. In 2018, Joya de Nicaragua released a book and a cigar line to commemorate its 50th anniversary. The book is written by Nick Hammond, and the cigar scored well in many reviews. And now you can browse the book online for free.

 Due to the coronavirus pandemic, Joya de Nicaragua decided to make the book freely available online. With so many people being confined to their homes, it is a perfect distraction from boredom.

 A message from Juan Martinez

Queridos Amigos, It’s hard to believe that our world today is so much different than what it was just a few short weeks ago. In these difficult times, we want to share with the cigar community something very special and dear to our hearts!

Trying to make our time indoors a little more pleasant, we want to share with everybody a digital version of this masterpiece: ‘Cinco Decadas, the Rise of the Nicaraguan Cigar’. This is a very special book that we published in 2018 to celebrate Joya de Nicaragua’s 50th Anniversary. 

It’s a book that sheds light on the collective evolution of the Nicaraguan people, of our country, and our company through the lens of one singular product: the most Nicaraguan cigar; a product that has transformed the lives of thousands of Nicaraguans and millions of cigar lovers around the world.

This is a story of resilience, a trait of our human nature and one that today, more than ever, we have to find inside of us, nurture and put into practice.

We invite cigar lovers around the world to get their digital version of Cinco Décadas at the following link:

It will be available for free for the next couple of weeks. 

So while we stay safely indoors, we want everybody to be part of our journey… and to enjoy the majestic lessons of life of how challenges and tribulations become opportunities, and how the bleak future becomes a truly hopeful and beautiful present. Because we know that this will pass, and it will be better, and WE will be better, we will be our best selves! 

Amigos, stay safe, stay indoors… let’s ride this together connected, but tomorrow let’s unite to build it back again with enthusiasm, solidarity, and love!

Take care of your loved ones and take care of yourselves!

PS. from Nicaragua: We’re a little behind than the rest of the world, but we’re bracing ourselves and preparing our families. Thanks to everybody that has reached out!

Sincerely yours,

Juan Ignacio Martinez – President Joya de Nicaragua
Ministry of Cigars - Joya de Nicaragua book now online

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