Jas Sum Kral touched down in Sweden. The Swedish distributor Karl Martin Brix Nelson from Kind Cigars is sending photos of him with new Jas Sum Kral cigars. The cigars aren’t even at the warehouse yet. Brix Nelson picked the cigars up at Swedish customs. The distribution of the cigars to tobacconists all over the country is starting tomorrow. 

Jas Sum Kral

Jas Sum Kral is the baby of Macedonian American Riste Ristevski. After years of smoking almost exclusively Cuban cigars, he got disappointed. Disappointed in the quality of the Cuban cigars in the last few years. Not just the quality of rolling. The declining quality of the tobacco isn’t to his liking either. That’s when Ristevski started to think about creating a brand. He got on a plane to Nicaragua and within a few hours, he created a blend. With the help of a master blender and cigar manufacturer Noel Rojas. The Jas Sum Kral Red Knight is born.

With the Jas Sum Kral name, Ristevski honors his ancestry. It is Macedonian and means “I am King”. Other lines from Jas Sum Kral have Macedonian names as well. Unpronounceable for those that are not familiar with the language. With a strong fanbase in the United States, Ristevski is now growing his business internationally as well. With distribution in several European countries and opportunities in Asia. 

Sweden

The box on the picture with Karl Martin Brix Nelson is the Jas Sum Kral Toothpick 2.0. These are available in a Maduro and Habano version. For the filler, Jas Sum Kral uses clippings of the Red Knight and other Jas Sum Kral blends. These are medium filler cigars or Cuban sandwiches. In a later stage, we will review them both.