Date: February 2019
Author: Inspector Z

Jas Sum Kral Red Knight now available in Germany. After a long process of registration and pushed backed delivery dates, Riste Ristevski’s “boutique as f*ck” creation, Jas Sum Kral officially launches in Germany. Germany is the biggest European premium cigar market. The exclusive importer and distribution partner CigarConsult International is led by Maximilian Gottwald, out of Muenster, Germany.

As a launch, the Red Knight series will be available in all four regular production vitolas. The robusto comes in at € 8,50 and the toro at € 8,90. The Lonsdale is € 9,50 and the lancero at € 9,90. Throughout the year additional Jas Sum Kral lines will be added to the portfolio.

Exclusivity

Tabak Traeber in Munster, Germany will have exclusivity on the Red Knight line for a limited time. That is to celebrate the 25th Anniversary of their iconic store, at which Gottwald also functioned as a shopkeeper. 25 boxes of each format are now available through their retail store. Other brick & mortar, as well as online retailers, will be added throughout the country shortly after.

Next to Sweden and Norway, Germany is the only European country where Jas Sum Kral is currently on the market. Yet the United Kingdom will follow soon.

Jas Sum Kral

Jas Sum Kral is the baby of Macedonian American Riste Ristevski. After years of smoking almost exclusively Cuban cigars, he got disappointed. Disappointed in the quality of the Cuban cigars in the last few years. Not just the quality of rolling. The declining quality of the tobacco isn’t to his liking either. That’s when Ristevski started to think about creating a brand. He got on a plane to Nicaragua and within a few hours, he created a blend. With the help of master blender and cigar manufacturer Noel Rojas. The Jas Sum Kral Red Knight is born.

With the Jas Sum Kral name, Ristevski honors his ancestry. It is Macedonian and means “I am King”. Other lines from Jas Sum Kral have Macedonian names as well. Unpronounceable for those that are not familiar with the language. With a strong fanbase in the United States, Ristevski is now growing his business internationally as well. With distribution in several European countries and opportunities in Asia. 

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