Date: September 2023
Author: Usman Dawood

On a splendid evening in Madrid, a much-anticipated event by cigar aficionados unfolded as Habanos, S.A., in collaboration with their exclusive partner and distributor in Spain, Tabacalera, unveiled a new masterpiece to the world – the Hoyo de Monterrey Epicure No. 3.

This exclusive event, aptly named “El Jardín de Epicure” (Epicure’s Garden), was organized by Club Pasión Habanos and graced by more than 400 guests. The venue, Desert CITY, a biotechnological nursery and experimental botanical garden, was abuzz with excitement, transporting attendees back to the garden of the Greek philosopher Epicurus. Among the distinguished guests were aficionados, international distributors, press, and the renowned Spanish actor Eric Masip, all eagerly waiting to taste the new Epicure No. 3.

The Hoyo de Monterrey Epicure No. 3 marks a significant addition to the acclaimed Línea Epicure, standing out with its biggest ring gauge and its inaugural figurado format. This new vitola, measuring 54 ring gauge x 125mm length, is a testament to the craft and tradition of Habanos, S.A., embodying light strength and delicate tones characteristic of the Hoyo de Monterrey brand.

Presented in a sophisticated wooden SLB containing 10 Habanos “Totally Handmade with Long Filler”, the cigars boast a meticulous selection of wrapper, filler, and binder leaves sourced from the renowned Vuelta Abajo* plantations in the Pinar del Río* region of Cuba*. A cigar with light bitter and woody tones, the Epicure No. 3 offers a delightful and aromatic experience, showcasing the elegance and complexity that aficionados have come to expect from Hoyo de Monterrey’s Habanos.

Throughout the evening, guests indulged in the pleasures of good music, exquisite food, and of course, the superb Habanos. The event also featured other distinguished vitolas such as Hoyo du Maire and Petit Robustos, further commemorating a special night dedicated to the world of Habanos.

For those who prefer light strength Habanos, the Epicure No. 3 is a harmonious blend, with a silky, light brown wrapper that contributes freshness and smoothness to its taste. The cigar pairs excellently with a cocktail or a mixed drink with Havana Club Cuban Spiced Rum, enhancing the vitola’s vanilla and wood aromas.

Hoyo de Monterrey Epicure No. 3 will soon grace the shelves at the official points of sale in more than 140 countries where Habanos, S.A. distributes its products. This launch represents not only a significant moment for Habanos, S.A. and Tabacalera but also a splendid addition to the world of cigars, enriching the portfolio of Hoyo de Monterrey’s successful Línea Epicure.


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