Date: June 2020
Author: Inspector Z

Fratello heading to Spain. The brand from Omar de Frias is already available in a few countries around the globe. Now another market can be added, and it’s an important one. Spain is one of the biggest markets for premium cigars in the European continent. Fratello is entering that market now.

To enter the Spanish market, Fratello found a distribution partner in Colonial Tabac SL. The Barcelona based distributor works closely with the best tobacconists in Spain. 

Working together

“We are very excited to be partnering with Colonial Tabac. This is a project that has been on the works for quite some time and we finally found the perfect partner for our European expansion.” said de Frias in a press release.

“Since we started this company 12 years ago, we have always worked with brands that have a solid factory behind them and that we consider can be successful in this market. Fratello Cigars has that. The story of the man behind the brand, how it all came together, and the quality products are key elements of a good acceptance in the Spanish market over time” – said Ernest Zacarias, co-founder of Colonial Tabac. “Our sales division Dario Cigars is led by Brand Ambassador Pedro Pablo Gamero who will be in charge of introducing the brand to our clients across the country”.

Fratello Cigars currently has distribution in Germany, The Netherlands, Australia, New Zealand, Dominican Republic, Thailand, Czech Republic, Slovakia, and Switzerland. This partnership will open new doors and continue to expand on Fratello Cigars’ accelerated international growth. 

Nicaragua & Dominican Republic

Fratello cigars hail from Nicaragua and the Dominican Republic. In both countries, Fratello makes cigars in the oldest factory in the country. For the Dominican Republic, that’s La Aurora. In Nicaragua, the skilled rollers of Joya de Nicaragua produce Fratello cigars.

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