July 2020

Fratello Cigars going to Brazil. Not to make cigars, but to tobacconists all over the country. The brand, owned by former NASA employee Omar de Frias, is partnering up with a local distributor. Reality Cigars is the largest importer and distributor of cigars in the large South American country. The importer and distributor has been doing so since 1995.

Since the start, 25 years ago, Reality Cigars grew to be the biggest player in the premium cigar import and distribution game in Brazil. Fratello is in good hands, considering Reality Cigars also imports and distributes well-established brands such as Oliva Cigars, Arturo Fuente, and the J.C. Newman portfolio amongst others.

Expanding internationally

Earlier this year, Fratello added distribution in Spain and Thailand. The brand is also available in Germany and The Netherlands. New Zealand, Australia, Dominican Republic, Norway, Czech Republic, Slovakia, and Switzerland. And now Fratello Cigars going to Brazil.

“When I first met Daniel and the Reality family, I was so impressed not only for their years in business but also because of their extensive knowledge and approach to the distribution of premium cigars. We are committed to their team and clientele and hope to soon get to Sao Paolo and expend our footprint” said de Frias 

“I first met Omar when he came to Brazil. He told me his story and told me who was supporting him in production…and I believed his brand could be a success. We conducted a trial in the Brazilian market and got awesome feedback, so we decided to make the product available in our current portfolio. Our expectation is to have a good market share and to make Fratello one of the most sold cigars in the country” said Daniel Teixeira, Marketing and Sales Director Reality Cigars.

Leave a Reply

Latest from Specials ...

I recently visited Cuba and on the second day, explored Vuelta Abajo in Pinar Del...

February 2024

Boisdale of Canary Wharf hosted the Bolívar Regentes 2021 launch on Feb 7th, 2024. Joined...

February 2024

Hong Kong has emerged as a major hub for cigar collectors in recent years, with...

January 2024

TPE 2024 is around the corner and several cigar brands have announced cigars that they...

January 2024

The Aladino Candela Toro, a TPE 2024 release, features a stunning green wrapper from JRE...

January 2024