December 2023

El Septimo has recently revealed that Ferraro’s Italian Restaurant in Las Vegas is set to undergo a rebranding of its lounge and bar, transforming into El Septimo Geneva. This strategic move is rooted in Ferraro’s longstanding association with the El Septimo brand, marking Ferraro’s as the second lounge in Las Vegas to embrace the El Septimo identity.

In an official statement, Zaya Younan, the CEO of El Septimo, expressed his enthusiasm, stating, “Ferraro’s is among the finest restaurants in Las Vegas, and it holds a special place as one of my favourite destinations worldwide for exquisite Italian dining. Now, it becomes even more significant, being the exclusive venue in Las Vegas where patrons can indulge in fine cuisine while savouring the world’s premier cigars – El Septimo.

Gino Ferraro, the Owner of Ferraro’s Restaurant, shared his perspective, saying, “I vividly recall trying my first El Septimo cigar and being captivated by the quality and flavour of their product line. As I explored more offerings from their extensive collection of 46 cigar blends and luxurious accessories, my admiration for this brand grew. El Septimo has experienced unprecedented success since the day we introduced it, becoming the fastest-growing cigar brand I’ve witnessed in my 25 years in the business. Our customers have developed a genuine affinity for their cigars, making El Septimo the sole brand featured in our humidor. This innovative company has injected excitement into the industry, elevating both the cigar industry and the overall smoking experience. We are proud to contribute to their continued growth.

Younan concluded by stating, “In the brief period since our entry into the U.S. market, more lounges have transitioned to the El Septimo brand than any other cigar brand. By the end of the coming year, El Septimo will surpass all others, becoming the most prevalent brand associated with lounges worldwide. This milestone is pivotal as we strive to establish ourselves as the global leader in the premium cigar industry.

El Septimo lounges can be found in various locations, including Los Angeles, California; Hollywood, California; Tucson, Arizona; Eagle, Idaho; Phoenix, Arizona; and Sarasota, Florida. Additionally, the company has a branded lounge at Chocolate City, also situated in Las Vegas.

For those interested, Ferraro’s is conveniently located at 4480 Paradise Rd, Las Vegas, NV 89169.

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