Move over Gurkha, there is another player in town with over the top marketing and the name is El Septimo. Next week at the PCA Convention & Trade Show, El Septimo is introducing three new tabletop lighters that will set you back $5.5 million a piece. For that you will get a lighter with more than 250 carats of precious stones and jewels. .

The lighters are equipped with a double jet, diamonds, rubies, emeralds and sapphires  and measure between 6 to 8 inch tall.

But it’s not all, there is also a new pen with cigar punch covered in 24 karat gold from the French artist Michel Audiard. It comes in a limited edition Emperor Collection humidor with 20 Emperor Collection Napoleon Royal Salomon cigars. There are only 3 in the world with an msrp of $100.000