El Septimo coming to New Zealand. The Swiss cigar brand El Septimo is growing rapidly. In recent months they hired Chip Goldeen as Director of Sales & Business Development and acquired LV Wholesale in their pursue to become the largest premium cigar distributor in North America. But that doesn’t mean that the ambition lays solely in the United States. El Septimo is aiming to take over the world. And the cigar and accessory brand is announcing a new market, New Zealand.0

El Septimo makes cigars in Costa Rica and they pride themselves that all their cigars are entubado style. That means that every single leaf is rolled into a straw and then combined to make a cigar. That ensures a perfect draw. Strict quality control is part of the El Septimo way of life. The brand has more than 40 blends available, but it is unlikely that all 40 will be available in a small market such as New Zealand. And with the strict anti-tobacco laws in the Island State, it is not possible to offer the El Septimo Geneve accessories for sale.

The goal of El Septimo

Zaya Younan, cigar lover, entrepreneur, and CEO of Younan Collection, an international investment firm, and manager of luxury hotels, golf courses, and resorts, acquired the business in March of 2019. This acquisition has allowed the brand to redefine its objectives, strategies, and production process, thus achieving its mission of creating the best cigars in the world.

The new strategy includes more accessories plus a cigar line targeting women. According to El Septimo, the Alexandra Collection is a line designed and blended exclusively for women, pairing perfectly with the unique sensations that women alone experience when tasting for the perfect cigar. Cigar enthusiasts can soon try several El Septimo cigars for themselves.