January 2024

Winston Churchill was the most iconic cigar aficionado in history. He spent his days leading a nation and holding speeches and his nights writing them – a man who knew no breaks. Pencil in one hand, cigar in the other. Davidoff’s Winston Churchill Collection treats aficionados to countless moments of indulgence throughout the day and into the night, drawing inspiration from the multifaceted man to create multi-origin blends with tobaccos from Ecuador, Mexico, the Dominican Republic and Nicaragua in a diverse range of shapes. «The Original Series» with its six formats offers cigars of medium intensity ideal to be enjoyed during the day. When the lights go down and one may be in the mood for a more intense creation, «The Late Hour Series» pleases aficionados with a blend of seven different tobaccos. Especially the whisky cask aged filler tobacco adds depth and sweetness to the complex evening enjoyment in now four formats.

The Late Hour Series Petit Panetela

2024 sees the joining of a petit panetela format to the Davidoff Winston Churchill «The Late Hour Series» line-up. The brand had already introduced the medium-filler as a limited edition in 2020, which back then exceeded expectations. “I am very pleased that we can offer this special format to our aficionados permanently now”, says Edward Simon, CMO at Oettinger Davidoff. “We launch the Petit Panetela to give appreciators of the «The Late Hour Series» blend the opportunity for a shorter enjoyment with the same complexity in taste as the long-fillers Robusto, Toro and Churchill of the same line.”

Taste experience

The Petit Panetela’s easy draw, which is owed to the format, fills aficionados’ time beautifully for 15 minutes. Since there is a lesser amount of filler tobaccos in the smaller cigar, the overall experience is a tad lighter than that of its long-filler companions. At the start, pronounced notes of black coffee are complemented by leather and spice. The middle part of the cigar pleases with a beautiful development of deep undertones of leather which combine with chocolate and cream. It is here that the whisky cask aged Condega visus filler tobacco fully unfolds and enhances the sweetness and depth even further. For the grand finale of the Petit Panetela, intense aromas of black pepper and oak wood pair with distinct flavours of malt.

Two new humidors inspired by the Raconteur

Alongside the new cigar, Davidoff also launches two new humidors with a unique design inspired by Winston Churchill himself. A man of many facets, the brand honoured his diverse character with premium blends and accessories in the past already. The new humidors in primos and ambassador formats are dedicated to Churchill’s great ability as a captivating Raconteur – a great speaker during the day, and a tireless writer by night. Both designs depict his storytelling abilities with an engraved excerpt of Churchill’s book “My Early Life” around his engraved silhouette on the lids of the humidors.

While the Davidoff Primos humidor for 25 to 35 cigars reflects the day with its light oak wood, the larger Davidoff Ambassador humidor for 70 to 80 cigars portrays the night with its black tinted tulipwood. Both humidors are handmade in France and come with a Davidoff de Luxe regulator, which ensures 70%-72% relative humidity at all times. Details such as Churchill’s silhouette on the front side with a mirror surface effect, or the elegant silver plate with the Davidoff logo on the inside of the lid make these humidors highly functional yet undeniably stylish accessories for Winston Churchill fans and aficionados alike.

Launch & Availability

The new Davidoff Winston Churchill «The Late Hour Series» Petit Panetela and the Davidoff Primos and Davidoff Ambassador humidors inspired by the Raconteur will be available at select Davidoff Appointed Merchants, premium cigar retailers and in Davidoff flagship stores from 18 January 2024.

*Launch dates and availability may vary depending on country.

About the history of Davidoff humidors

Just like fine wine, premium cigars need to be stored in the right environment in order to emerge matured and improved. It was Zino Davidoff who first invested time in researching and developing optimum ways for storing the finest quality cigars. The time spent in the humidor during the ageing process requires absolute control of humidity and temperature. Taking such factors into consideration, he built his first, famous cigar cellar in 1930. However, not all connoisseurs have a cigar cellar at their disposal; thus, he pioneered the first humidor so that cigar lovers could store their prized possessions on a smaller scale. Innovation in the craftsmanship and the science of humidors has gone hand-in- hand in Davidoff’s array of possibilities for humidor design. The Davidoff regulator, for instance, broke new ground with the first, proprietary self-regulating system, dispensing with the need for a controlling hygrometer to care for a beautiful cigar, ready to be enjoyed at any time.

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