December 2023

Davidoff of Geneva USA has introduced a ground-breaking B2B customer portal as part of its ACCESS program, enabling retailers to place orders around the clock. This innovative portal not only facilitates order placement but also provides valuable insights into purchasing history, metrics, support history, and real-time order status updates. By offering retailers the flexibility to submit orders at any time, Davidoff aims to boost sales while allowing its sales representatives to focus on more strategic aspects, such as education, events, merchandising, and overall strategy during in-person visits.

Dylan Austin, the president of Davidoff of Geneva USA, expressed the significance of the new initiative, stating, “Our Davidoff ACCESS program is now starting its third year with much of the groundwork laid with a comprehensive CRM for our commercial team and over the past year with enhanced trade marketing and education programs.” He emphasized that transitioning to B2B omni-channel commerce marks a pivotal step for the company, providing a holistic 360-degree view of all interactions and transactions. As a leader in the US premium cigar industry, Davidoff aims to deliver consistent incremental value for its business partners across various touchpoints.

The move from traditional analogue commerce management to an integrated digital ecosystem signifies a commitment to enhancing customer engagement and value creation. This transition aligns with the company’s goal of reinforcing incremental value when engaging face-to-face with business partners. By streamlining the ordering process through a user-friendly digital platform, Davidoff anticipates increased efficiency in customer interactions, allowing for a more strategic and personalized approach during in-person engagements.

While several cigar companies have incorporated digital elements into their ordering processes, comprehensive B2B portals like Davidoff’s ACCESS program are still relatively rare in the industry. This initiative positions Davidoff of Geneva USA at the forefront of innovation, joining the ranks of companies like Altadis U.S.A. and Padrón that have successfully implemented B2B portals for several years. The new customer portal underscores Davidoff’s commitment to embracing technology for the benefit of both retailers and end consumers in the premium cigar market.

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