September 2020

Brick House Bricktoberfest starting tomorrow. This annual promotion from J.C. Newman for the Brick House brand is starting tomorrow again. The promotion draws inspiration from the world-famous German beer festivals in Germany, with the Oktoberfest in Munich as the largest and most popular beer festival.

During the month of October, a free Brick House beer stein is given away as a gift at participating tobacconists. With a purchase of seven Brick House cigars of any variety. The beer stein is comes with the Bricktoberfest 2020 logo. And that beer stein, plus the Bricktoberfest hashtag allows cigar enthusiasts and Brick House fans to enter the swag giveaway. 

Ministry of Cigars - Brick House Bricktoberfest starting tomorrow

Weekly prices

When users on social post a photo of a Brick House cigar and use the hashtag #Bricktoberfest, they will enter a competition. With the chance to win one of four weekly prizes. Those prizes include a J.C. Newman 125th Anniversary backpack, ashtray and cutter, a Brick House humidor, travel bag, and much more

“This promotion has been a yearly success for us, our Brick and Mortar partners, and a lot of fun for our consumers,” said Cristal Lastra, VP of Sales and Marketing at J.C. Newman. “We’re looking forward to the ways in which everyone will get creative on social media and we can’t wait to have a big toast at the end of October with our steins! Prost!”

Ministry of Cigars - Brick House Bricktoberfest starting tomorrow

Only in America

And now for the sad part: only American retailers are eligible. So only American consumers can get their hands on the Bricktoberfest beer steins. The prizes are only available to American based consumers as well. That’s not because J.C. Newman doesn’t want to exclude international Brick House aficionados but due to practical reasons. Cigar swag is illegal in many countries across the world. It’s considered advertising, and advertising tobacco is prohibited all over Europe. Just as in many Asian countries, Australia, and New Zealand just to name a few. That leaves us, the international cigar enthusiasts, looking at America with envy.

photo credit header: Corona Cigar.

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