Date: June 2024
Author: Inspector X

The Alec Bradley Safe Keepings cigar is making its way to stores today, marking the latest addition to the renowned brand’s portfolio. This release brings to life a blend discovered in the blend book of Alec Bradley’s founder, Alan Rubin, and offers aficionados a taste of Rubin’s original vision.


Safe Keepings is characterized by a medium-to-full-bodied profile, crafted entirely from Nicaraguan tobaccos. The blend features a Habano-seed wrapper and binder, with fillers sourced from the Jalapa, Condega, and Estelí regions, using criollo 98 tobacco. This exceptional line is produced at the esteemed Tabacalera Oliva de Nicaragua S.A. in Estelí, also known as TABOLISA. It is available in four distinct sizes:

• Alec Bradley Safe Keepings Corona (5 3/8 x 46) — $10.49 per cigar (Box of 24, $251.76)
• Alec Bradley Safe Keepings Robusto (5 x 52) — $12.29 per cigar (Box of 24, $294.96)
• Alec Bradley Safe Keepings Toro (6 x 52) — $13.89 per cigar (Box of 24, $333.36)
• Alec Bradley Safe Keepings Gordo (6 x 60) — $15.19 per cigar (Box of 24, $364.56)

When we felt the time was right, we opened the blend book and started to do a deep dive on the blend recipes inside,” stated Bradley Rubin, brand ambassador for Alec Bradley and son of Alan Rubin, in a press release. “Together with the team, we selected the first blend we wanted to roll out. Alec Bradley Safe Keepings honours the blend legacy of the Alec Bradley cigar brand while giving us the opportunity to move forward with resources we never would have been able to access before. Alec and I are extremely proud of what Safe Keepings represents, and that’s a nod to the past and a glance into the future of the brand.”

The introduction of Alec Bradley Safe Keepings adds a regular production line to the brand’s offerings, ensuring that this unique blend will be continuously available to enthusiasts. This release comes after a significant change in the company’s ownership. Last year, Alan Rubin sold Alec Bradley to the Scandinavian Tobacco Group (STG) and has since stepped away from the daily operations. Despite this transition, the brand continues to uphold its legacy and reputation under the distribution of Forged Cigar Co.

Alec Bradley Safe Keepings represents a blend of tradition and innovation, capturing the essence of the brand’s history while paving the way for its future. This new release is set to become a staple for cigar aficionados, offering a sophisticated smoking experience that honours the craftsmanship and vision of its founder.

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