Date: June 2021
Author: Inspector Z

ACE Prime announces Fiat Lux. Fiat Lux is a Latin expression. Well-known and often used during the intellectual movement of the Enlightenment. It represents the search for knowledge and meaning. It also happens to be the namesake for the new cigar in the Luciano line, by Ace Prime. Fiat Lux itself is a blend that generates deliberation. The construction of the cigar provokes an inevitable exploration of flavors as it ignites the taste buds for the sake of discovery. Enlightenment is a natural, mindful consequence of its physical attributes. 

“Consumers have gotten to know Luciano through the wildly popular Traveler and Dreamer lines. I am very excited to introduce people to Luciano’s first full core line. I believe this blend will blow people away,” says Miguel Schoedel – Crowned Heads National Sales Manager. 

When you first light a great cigar, a space of expectation is created, where the opportunity for discovery presents itself. You taste a great blend, and you will be enlightened, both by delving into the complexity of flavors and with the possibility of introspectionIt was with this sensorial and mindful journey in mind that the idea of Fiat Lux emerged, as a new blend that procures to express the birth of knowledge, to embody the consequence of its meaning: Let there be light. 

Palate cleanser 

“In my 30+ years blending and smoking cigars I’ve never experienced a cigar that cleans your palate while delivering so much flavor. Every draw is a journey. I’ve been smoking Fiat Lux lately to increase my awareness and appreciation for other blends. It truly elevates your knowledge and certainly translates the essence of my business partner Luciano. After the Traveler and Dreamer, I wasn’t sure what he would blend, but Fiat Lux exceeded all expectations and set a new standard!” says Eradio Pichardo, owner, and Co-Founder of Ace Prime – Tabacalera Pichardo 

This introspective exploration of what it means to be mindful and enlightened is exemplified in four distinct sizes. The Insight, Acumen, Genius, and Intuition are distinct and complementary, expressions of this search for enlightenment, each unique in demonstrating the complexity and capability of the human mind. To smoke a Fiat Lux is to know that even after you put it out, the light remains. 

The Fiat Lux comes in four sizes. The Acumen measures 6×56. The Geniuses is 5½x52. Then there is a 5×50 Robusto with the name Intuition and a 5⅝x46 Insights. The filler and binder are Nicaraguan with a high priming Sumatra wrapper from Ecuador. A box will contain 20 cigars.

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