October 2011

Cremo Cigar

Update: here is our review of the Cremo Magnum Opus.

The original Cremo Cigar, an icon of early America and the most successful cigar brand of the early 20th century, made a commitment to providing their customers with value. The company which rose out of beautiful Manhattan, New York City attained the largest sales of any cigar in its class. The brand was also famously linked to musician Bing Crosby in the early days of Broadcasting Radio.

With a shift in the way cigars were made, factories moved south and all was lost… Now in the 21st century a new dawn awaits. After new buildings were built, and old ones were torn down, a piece of history remained. Now, that piece has been found. Walter Santiago, better known as “Lilo”, a native New Yorker, decided that this amazing company, a staple in the cigar world, should rise from its ashes.

With the revival of Crémo, the tradition continues with taste and quality as well as class. This was found in El Titan de Bronze (ETB) cigar factory, makers of the “Redemption”, which has scored 88 in Cigar Aficionado and 90 in Cigar Snob. Lilo, along with ETB owner Sandy Cobas and Master Blender Willy Herrera (now with Drew Estate), created an ultra-boutique cigar of masterful construction and excellent flavor.

The factory located in Miami’s famed Calle Ocho, known best for its old school Cuban entubado techniques, is a family owned and operated “fabriquita” which employs level 9 rollers from Cuba, who have worked for Cohiba, Romeo y Julieta, Corona and Partagas. These torcedores (cigar rollers), like a painter to a canvas, handcraft each cigar with meticulous detail.