Are Cuban Cigars Really Overpriced?

Are Cuban Cigars Really Overpriced?
Date: August 2023
Author: Usman Dawood

In recent years, there has been a noticeable surge in the prices of Cuban cigars, raising concerns among aficionados about whether they are truly worth the investment. The steep increase in prices, especially for renowned brands like Cohiba and Trinidad, has led many to believe that Cuban cigars are overpriced luxury items catering only to the elite. However, delving deeper into the realm of cigars reveals a more nuanced truth – that the perceived overpricing might not be exclusive to Cuban cigars, and they might actually be on par with their New World counterparts.

Undoubtedly, Cohiba and Trinidad are at the forefront of this price hike. With their luxurious reputation and iconic status, these brands command significant premiums. The question then arises: do these two brands reflect the entire Cuban cigar landscape? The answer is a resounding no. Cuba boasts a plethora of other remarkable and exceptional cigar brands that often get overshadowed by the spotlight on Cohiba and Trinidad. To truly evaluate whether Cuban cigars are overpriced, we need to look beyond these two heavyweights and consider the broader spectrum of brands available.

Comparisons between Cuban cigars and their New World equivalents can provide valuable insights into whether the premium price tag is justified. For instance, let’s examine the Montecristo Media Corona and the Davidoff Entreacto. Both cigars share the same size – the Entreacto is 3 1/2″ long with a ring gauge of 43, while the Media Corona measures 3 1/2″ with a ring gauge of 44. Surprisingly, the Media Corona is priced lower at £17.99 compared to the £19.99 price tag of the Entreacto.

Similarly, when we explore the Davidoff Escurio Petit Robusto (3 1/4″ length, 50 ring gauge) priced at £26.49 and compare it to the Partagas D6 (3 1/2″ length, 50 ring gauge) priced at £26.99, we find that both cigars are of similar size and cost. This further blurs the line between overpricing and fair value.

Furthermore, comparing the Arturo Fuente Don Carlos Eye of the Shark (5 1/4″ length, 52 ring gauge) priced at £36.99 with the Bolivar Belicosos Fino (5 1/2″ length, 52 ring gauge) priced at £37.99, it’s evident that the Cuban cigar is not inherently more expensive in this comparison.

It’s important to recognize that price fluctuations are not unique to Cuban cigars; they’re a shared phenomenon across the entire cigar industry. What tends to set Cuban cigars apart, however, is their prominence and popularity, which make them more susceptible to scrutiny. The notion that Cuban cigars are exclusively responsible for exorbitant price increases can be misleading. Cigars from all regions have experienced considerable price hikes, but the spotlight often falls more prominently on Cuban cigars due to their widespread appeal.

The misconception surrounding Cuban cigar pricing is also partly attributed to a perceptual bias. In regions where Cuban cigars are legally available, they tend to dominate the market, making any fluctuations in their prices more noticeable to consumers. On the other hand, price variations in New World cigars might not garner the same level of attention, given the diversity and segmentation of the market.
Ultimately, the debate about whether Cuban cigars are overpriced hinges on a complex interplay of factors. While there has undoubtedly been a notable increase in prices, the same phenomenon has swept across the cigar industry as a whole. To accurately assess the fairness of Cuban cigar pricing, we must refrain from singling them out as the sole culprits behind the price surge. Rather, a holistic perspective that considers luxury brands and premium cigars from both Cuba and the New World reveals that the difference in pricing isn’t as pronounced as popular belief may suggest.

In conclusion, the notion that Cuban cigars are inherently overpriced requires a more nuanced examination. Cohiba and Trinidad, while emblematic of the Cuban cigar industry, do not encompass its entirety. Comparing luxury brands and premium cigars from Cuba and the New World demonstrates that the price discrepancy isn’t as significant as commonly thought. The cigar industry as a whole has witnessed price increases, and while Cuban cigars have garnered the majority of attention due to their popularity, they are not singularly responsible for the price fluctuations. To appreciate the value of Cuban cigars, it’s essential to explore the full spectrum of brands and acknowledge the broader context of the cigar market.

Image credit: C.Gars Ltd

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