Heather from Fumee World sent me a press-release about a survey conducted to gain a better understanding of female cigar consumers. It was created and conducted by Cigar Research and The Association for Women Cigar Smokers. There are some interesting facts, such as:
- Average female smoker smokes roughly one cigar per week
- Women are indifferent to box, band or label design and prefer purchasing their cigars online
- When smoking a cigar, women feel "powerful", "attractive", "strong", "fun" and "rebellious", whereas the vast majority of male smokers feel "peaceful"
You can download the results of the survey here.