Many companies claim to have a philosophy to live and work by. They spout it like gospel in commercials and splash it across countless advertisements. And in the end, their philosophies are meaningless - a simple marketing tool. But I’ve come to the conclusion that high-end cigar brand Davidoff is different. Davidoff Cigars claims to subscribe to the philosophy of “The Good Life”: that living well is an art. They market their products, especially their cigars, to those “looking to take time to experience all the nuances of pleasure” that life offers. Sure, I know that it’s just a marketing tool... but they have a good point. After all, it sounds a bit like the experience of smoking a good cigar, doesn’t it?