Drew Estate Tobacco Co. announced today the release of the first “Tienda Exclusiva by Willy Herrera”, a concept cigar by Willy Herrera. Made at La Gran Fabrica Drew Estate in extremely small batches, the Tienda Exclusiva line is specially crafted for one retailer per release, with only a few releases scheduled per year. The inaugural “Tienda Exclusiva by Willy Herrera” blend was produced for the owner of Barrister Cigars in Union, New Jersey, David Mallow, following the 2013 New Jersey Cigar Festival.
When asked about the blend, Willy Herrera responded from Estelí, Nicaragua: “This was one of the blends that I was working on through 2012 and 2013. David smoked it at the Festival and kept coming back for more. Eventually, he smoked every cigar I had brought, which I thought would be enough for the entire week! I knew he loved the blend and it felt right assigning it to him for my first Tienda Exclusiva.”
David Mallow, owner of Barrister Cigars, said that, "the ‘Tienda Exclusiva by Willy Herrera’ is a truly beautiful project that I am honored to be involved with. It’s no secret that Willy is one of the most talented tobacco blenders out there, and we can’t wait to have the cigar in our humidor.”
As stated previously, every “Tienda Exclusiva by Willy Herrera” blend is a limited quantity production cigar made at La Gran Fabrica Drew Estate. Jonathan Drew noted, “I recommend you don’t sleep on this one. These are one and done. Willy has a lot on his plate right now as Master Blender of La Gran Fabrica Drew Estate. As I’ve said before, ‘Boutique is in the Heart’ and Willy has spent so much time creating and experimenting with blends. We have some real gems out of the blends he has worked on. Now, it’s time to get them into production.”
The “Tienda Exclusiva by Willy Herrera” for Barrister Cigars is packed in 10-count boxes and will sell for $12.00 MSRP per cigar, plus applicable state taxes. They will be offered for sale on September 2nd from 6:00 PM to 9:00 PM at a Barrister Cigars event in Union, New Jersey, with Willy Herrera and Jonathan Drew hosting the event.